Podlaski makes a real change


We remind that since 01.05 the Polish national advertising campaign has started to promote the Podlaski brand and building its consciousness among the younger consumers under the slogan “No Podlaski, no …” Outdoor advertising in 10 cities of Poland includes such media as billboards, citylights, city transport frames and buses (in Łódź, Rzeszów, Białystok, Toruń and Poznań). In addition premium billboards appeared in the biggests cities: Warsaw, Gdańsk, Cracow, Katowice and Wrocław. The campaign will last until the end of June, 2013. The supplementation of the reach campaign are non-standard ambient and  Facebook actions (dedicated site with competition application vleppodlaski.pl and memypodlaski.pl), and  advertising online in the sites addressed to people of age 18-25.